Shaimaa Osman | Product Designer

I'm Shaimaa, an NHS doctor turned product designer crafting intuitive digital solutions.

I use research-led design to build inclusive, accessible products with experience across health-tech, conversational UX, and startups. Browse my case studies, personal projects and hackathons 👇📱

Selected projects

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

Shipped

The Stella health assessment

Restructuring the menopause health assessment around education, clarity and trust

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Shipped

The Stella health assessment

Restructuring the menopause health assessment around education, clarity and trust

See the project

Shipped

Tackling ghosting on Muzz

A card-sort forced decision model to adopt healthy closure.

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Shipped

Tackling ghosting on Muzz

A card-sort forced decision model to adopt healthy closure.

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Shipped

Wellx AI Coach

Building a Decision Tree for Wellx's AI Health Coach

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Shipped

Wellx AI Coach

Building a Decision Tree for Wellx's AI Health Coach

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Shipped

Patient Pal

Creating a clarity bridge between the patient and A&E chaos

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Shipped

Patient Pal

Creating a clarity bridge between the patient and A&E chaos

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Shipped

The Stella app for menopause care

Streamlining the app and assessment product for better menopause care

See the project

Shipped

The Stella app for menopause care

Streamlining the app and assessment product for better menopause care

See the project

Shipped

Improving the international recruitment process

A full re-design and new user experience for the Borderless website.

See the project

Shipped

Improving the international recruitment process

A full re-design and new user experience for the Borderless website.

See the project

My colleagues

Read insights and praises from mentors and peers who have guided and witnessed my professional growth.

Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."

Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."

Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."
Lisa Campana
Head of Design, Vira Health
"Throughout her time here (Vira Health), Shaimaa has been immersed in all aspects of product development within an extremely fast-paced environment. She’s had to think on her feet, learn complex processes and collaborate seamlessly with Research, Engineering, Project Management and Clinical Teams. She’s a team player, has strong problem-solving skills, is incredibly proactive, and passionate about design.”
Fred Beatson-Hird
Consultant at Noble Panacea, Founder
"Extremely diligent, a fast learner and quick to pick up the wider context of what she’s doing. She’s also such a lovely person. Can’t recommend enough."