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Improving the international recruitment process
A full re-design and new user experience for the Borderless website.
Role
UX/UI Designer
Industry
International Recruitment
Duration
1 month
Context
Current customers of Borderless are UK care providers however CEOs Matthew Bond (CEO) and Jonathan Raphael (CTO) have a long-term vision that Borderless will become the world's workforce migration platform helping 265 million economic migrants move seamlessly across borders. Our design challenge was to research, ideate and prototype a new brand and new user experience to support future vision with the measurement of success being an increase product usage by the existing customer base and an increase number of hires per customer.
To gain a better understanding the customer product, we created an experience map in collaboration with our stakeholders during interview. We identified that there would be two different distinct customer journeys; the main customer who is the employer, and international candidates looking to get hired.
Research
We began our user research by interviewing Borderless' care home contacts - whilst we did manage to speak to people who had either managed, owned or recruited into care homes, almost all of them had not recruited from abroad. From a candidate perspective, accessing the right group of people to interview was proving tedious.
Due to these limitations, as a team we decided to collate the limited information we did have and continue with other research techniques so as not to lose momentum.
From 7 interviews and 23 survey responses we found that;
Employers | Candidates |
|---|---|
|
|
We also conducted a thorough heuristic analysis of the Borderless website and performed 13 usability tests. Below were some of our key findings;
User personas
Ideation
We began our ideation process by creating a number of user flows in order to determine what steps a user needs to take to complete a task, and how to best lead them through that task.
Context
Current customers of Borderless are UK care providers however CEOs Matthew Bond (CEO) and Jonathan Raphael (CTO) have a long-term vision that Borderless will become the world's workforce migration platform helping 265 million economic migrants move seamlessly across borders. Our design challenge was to research, ideate and prototype a new brand and new user experience to support future vision with the measurement of success being an increase product usage by the existing customer base and an increase number of hires per customer.
To gain a better understanding the customer product, we created an experience map in collaboration with our stakeholders during interview. We identified that there would be two different distinct customer journeys; the main customer who is the employer, and international candidates looking to get hired.
Research
We began our user research by interviewing Borderless' care home contacts - whilst we did manage to speak to people who had either managed, owned or recruited into care homes, almost all of them had not recruited from abroad. From a candidate perspective, accessing the right group of people to interview was proving tedious.
Due to these limitations, as a team we decided to collate the limited information we did have and continue with other research techniques so as not to lose momentum.
From 7 interviews and 23 survey responses we found that;
Employers | Candidates |
|---|---|
|
|
We also conducted a thorough heuristic analysis of the Borderless website and performed 13 usability tests. Below were some of our key findings;
User personas
Ideation
We began our ideation process by creating a number of user flows in order to determine what steps a user needs to take to complete a task, and how to best lead them through that task.
Wireframes
Employer wireframes
Candidate wireframes
User Testing
Dividing our usability test for the employer flow into two tasks, we discovered the following areas of improvement;
Employer product:
Task 1: Create an employer account on Borderless
Task 2: View Candidate's (Kehinde Hasana) profile and invite to interview
Candidate product:
Task: Sign up as a candidate on Borderless
Progress bar not clear enough
More upfront info to prepare users for long onboarding
Final designs
Impact and learnings
How our final product provides a solution for Borderless;
One question per page sign-up flow with a clear progress bar for both employer and candidate sign up flow
Filter with evidence-based criteria for easy filtering
A clean aesthetic with branding suitable for an international recruitment platformA much more functional dashboard and tracker in a sider-bar style design
There was a lot to learn from such a big project! Mainly;
Adapt to circumstances - i.e. we didn't have anyone to interview so adapted our research strategy
Look outwards for inspiration, look at competitors but also just other good websites, other SaaS or B2B businessesKeep the design clean and simple - it's a functioning software, and this should be prioritised
Choose words over icons - accessibility and language considerations is extremely important
Impact and learnings
How our final product provides a solution for Borderless;
One question per page sign-up flow with a clear progress bar for both employer and candidate sign up flow
Filter with evidence-based criteria for easy filtering
A clean aesthetic with branding suitable for an international recruitment platformA much more functional dashboard and tracker in a sider-bar style design
There was a lot to learn from such a big project! Mainly;
Adapt to circumstances - i.e. we didn't have anyone to interview so adapted our research strategy
Look outwards for inspiration, look at competitors but also just other good websites, other SaaS or B2B businessesKeep the design clean and simple - it's a functioning software, and this should be prioritised
Choose words over icons - accessibility and language considerations is extremely important
