Education
Product design program, Experience Haus, 2023
Bachelor of Medicine Bachelor of Surgery, Cardiff University, 2014-2019
Experience
Product Designer/Creative, Shaimaa Designs, Apr 2026 - Present
• Conducting user research for ProHX, enhancing patient and healthcare experiences (Present).
• Developing a support solution for parentified individuals through the First Pancake initiative, conducted user research to validate the idea (June - Present).
• Produced 20 storytelling videos for GCIA using CapCut, Canva and Eleven Labs (Apr - June) to aid with engagement on instagram
• Created artwork for The Date Project's 2027 campaign (May - June).
Product Designer, Muzz, Oct 2025 - Apr 2026
Owned end-to-end UX/UI design of core communication and chat features to optimise user engagement and retention across global markets.
Partnered cross-functionally within an agile squad to identify drop-off points in conversation flows, translating findings into prioritised design decisions.
Conducted user research to understand communication pain points, using AI tools (Claude, Gemini) to synthesise interview and survey findings and accelerate ideation.
Executed feature validation and rigorous QA processes pre- and post-release catching critical interface flaws early.
Junior Product Designer, Vira Health, Oct 2023 — Apr 2025
Owned the UX redesign of the digital menopause health assessment from onboarding to the checkout funnel for UK and US markets, contributing to a 60% increase in conversion.
Refined content strategy to communicate regulatory compliance clearly and build trust, increasing ID verification from 12% to 19%.
Audited the core app navigation taxonomy alongside the user research team, realigning content hierarchy to better reflect patient usage patterns.
Collaborated on deep discovery research, interpreting user interview data and Hot jar behaviour analytics to uncover drop-off points across the checkout funnel.
Maintained, scaled and contributed to a comprehensive component-based design system, ensuring all UI patterns were accessible, responsive and reusable.
Ensured designs met accessibility standards (WCAG) and responsive design practices across mobile and web.
Product Designer, Noble Panacea, Jul - Oct 2023
Designed responsive e-commerce experiences for luxury skincare brand Noble Panacea, leveraging the new design system.
Junior Product Designer, Wellx, Aug - Sep 2023
Interned with Insuretech startup, Wellx, assisting the product team in designing the decision tree for the app's AI Health Coach.
Product Design Student, Experience Haus, Jan - Apr 2023
Collaborated with early-stage startups Genehub, Borderless and Azuko.
Applied UX methodologies (user interviews, personas, journey mapping, usability testing) to all end-to-end student product design projects.
Design Intern, Gould Studio, Nov 2019
Shadowed design leader Peter Gould and his team, supported branding and digital design projects, reinforcing a user-first design mindset.
Junior Doctor, NHS, Aug 2019 - Dec 2022
Managed complex patient cases, communicated effectively with multidisciplinary teams, and taught clinical skills.
Applied analytical and diagnostic skills transferable to UX research and human-centred design.