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The Stella app for menopause care

Streamlining the app and assessment product for better menopause care

Role

Product and Content Designer

Industry

Healthtech, Femtech

Duration

1 month

What is the Stella App?

The Stella App is an evidence-based lifestyle app designed to help women manage menopause symptoms through personalised lifestyle interventions.

Available through partners like employers and health insurers, Stella combines lifestyle guidance, educational resources, video workouts, recipes, audio meditations, progress tracking, and access to expert coaches. With adaptable plans that evolve as symptoms change, Stella empowers users to improve sleep, mood, stress and overall wellbeing.

Project overview

Reviewing the information architecture and navigation taxonomy of the Learn section

Several icons didn't accurately represent their content categories. I redesigned these to be immediately recognisable, removing ambiguity at the navigation level so users could orient themselves quickly.

Creating an app-first experience

As Stella expanded into the US market, the business faced a new challenge: unlike in other regions, the app itself was the primary product we could offer due to regulatory considerations. While the app served as the core solution, there was also an opportunity to introduce clinical services as an added value. The key question became how best to signpost the Stella assessment for app-first users.

Reflections

• Partnering closely with research, senior content and engineering teams strengthened the end-to-end journey and highlighted the value of shared ownership
• Extending the design system to address both immediate requirements and potential future edge cases sharpened my ability to think systematically
• This project deepened my understanding of how mobile app design requires a distinct mindset and problem-solving approach compared to web